Prompt, personal and professional. As a "senior", automotive repairs were one of the skills we learned in our youth and while not experts we were proficient enough to keep our cars running. Over the years we've all been "burned by some of the repair places we had to visit when it wasn't physically possible to do everything ourselves.
My first visit to Dale's a few years ago left me pleasantly surprised that I was actually dealing with professionals, who valued customer service more than just getting more work. I'm not naïve either. I've priced parts and labour from their estimates on the web to confirm that costs are reasonable.
If you want CanTire level of service and parts, go there. If you are proud of your vehicles, use a repair place you can trust.
Talk to them and you'll see what I mean.