Direct Optical & Hearing Superstore is the largest independently owned and operated optical store , optometry practice and hearing services provider in the Metro Detroit area. Since 1989, owner Dennis Chaiken, the doctors and staff of Direct Optical & Hearing have brought their passion along with quality eyewear to customers at affordable prices.
For over 28 years Direct Optical & Hearing's family business has serviced customers from all over the metropolitan Detroit area as well as Ohio, Florida, New York, Ilinois and beyond. Our clientele, much like our business, is generational. It's about family. We know the families that shop here: Grandparents, parents, kids and cousins. Customer service is our top priority, our staff knows each patient and in return our patients ask for our opticians/frame stylists by name.
Cornea & Contact Lenses
Anthem Blue Cross Blue Shield of North Carolina
Blue Cross Blue Shield
Boilmakers National Health and Welfare Trust
EyeMed Vision Care
FEP Blue Cross Blue Shield
Most insurance accepted
NVA - National Vision Administrators
Premera Blue Cross
91.4%would refer friends and family to us
I was treated kindly, respectfully, professionally and with a great sense of compassion and humor. A great experience which is hard to find d. I am very grateful.
My husband will be making his appointment soon. I can't wait to hear of his experience. I highly recommended this office and employees to him.
The service I received was outstanding. The optometrist was excellent and very complete. This was the most comprehensive exam that was given to me and my wife. I would never go anywhere else for an exam or glasses as Direct Optical is by far the best company around.
My manicurist Karlene is the best of the best!!! Always on time which I appreciate!!! Talented & wonderful & sweet!!! Always suggests great colors which is great for me who always used to get a French & now I get compliments on my colors!!! The owners are amazing!! They get involved with the day to day when in the past I've seen the opposite. They are excellent girls who have great products to choose from & have the best services & the cleanest salon I've ever been in. More than 5 stars for me!!!!