Direct Optical & Hearing Superstore is the largest independently owned and operated optical store , optometry practice and hearing services provider in the Metro Detroit area. Since 1989, owner Dennis Chaiken, the doctors and staff of Direct Optical & Hearing have brought their passion along with quality eyewear to customers at affordable prices.
For over 28 years Direct Optical & Hearing's family business has serviced customers from all over the metropolitan Detroit area as well as Ohio, Florida, New York, Ilinois and beyond. Our clientele, much like our business, is generational. It's about family. We know the families that shop here: Grandparents, parents, kids and cousins. Customer service is our top priority, our staff knows each patient and in return our patients ask for our opticians/frame stylists by name.
I was overdue for an eye exam and on advice from my wife. I made a call at around 12:15 pm. There was an open time slot and i got in to see the Doctor. I didnt have to wait at all, the staff is excellent. I felt as if i was the most imprtant customer. The eye doctor is a pro, kind caring and he got my precription corrected. Showed me what to expect with my new lenses. Very high marks all around. I try go there every year for an eye exam. And its always the same. Excellent service. JN
The front desk woman seemed to be in a pissy mood. Very passive aggressive; not warm and welcoming. The dr was super slow, didn’t speak clearly to me? And did not instill any trust that I had a good exam. I don’t think I’ll be going back. Disappointing for sure. Sorry Dennis - you are always kind and cheerful.
We reached out to Ms Love privately and apologized for her experience, we also offered her an exam recheck with another doctor, which she has taken us up on. We do care about our customers and their experiences with our staff and our doctors.
My manicurist Karlene is the best of the best!!! Always on time which I appreciate!!! Talented & wonderful & sweet!!! Always suggests great colors which is great for me who always used to get a French & now I get compliments on my colors!!! The owners are amazing!! They get involved with the day to day when in the past I've seen the opposite. They are excellent girls who have great products to choose from & have the best services & the cleanest salon I've ever been in. More than 5 stars for me!!!!