Direct Optical & Hearing Superstore is the largest independently owned and operated optical store , optometry practice and hearing services provider in the Metro Detroit area. Since 1989, owner Dennis Chaiken, the doctors and staff of Direct Optical & Hearing have brought their passion along with quality eyewear to customers at affordable prices.
For over 28 years Direct Optical & Hearing's family business has serviced customers from all over the metropolitan Detroit area as well as Ohio, Florida, New York, Ilinois and beyond. Our clientele, much like our business, is generational. It's about family. We know the families that shop here: Grandparents, parents, kids and cousins. Customer service is our top priority, our staff knows each patient and in return our patients ask for our opticians/frame stylists by name.
The Optometrist was very professional and kind. she explained the process throughout the exam. I was there for my eyeglasses and the salesperson after the Exam was very helpful and personable and helped me choose which frames best fit my face.
My manicurist Karlene is the best of the best!!! Always on time which I appreciate!!! Talented & wonderful & sweet!!! Always suggests great colors which is great for me who always used to get a French & now I get compliments on my colors!!! The owners are amazing!! They get involved with the day to day when in the past I've seen the opposite. They are excellent girls who have great products to choose from & have the best services & the cleanest salon I've ever been in. More than 5 stars for me!!!!