The service is excellent with a knowledgeable and friendly staff from start to finish. The testing is done with up-to-date technology without using old methods so I can be sure my eyesight is accurately diagnosed. The latest trends in frame styles are displayed to choose from no matter what your age or fashion taste. Of course the staff are great at fitting and advising finishes you may prefer plus they are ready quickly. On top of all of this they offer many specials and sales during the year sending email and text alerts for my convenience. I have tried several shops over the years and I have found this to be the best of all of them for quality, service, and price.