45 W. Bay Street
Jacksonville, FL 32202

Mon: 10:00AM - 6:00PM

Tue - Thu: 10:00AM - 8:00PM

Fri: 10:00AM - 7:00PM

Sat: 10:00AM - 5:00PM

Sun: Closed

98.3% would refer friends and family to us

5 stars Customer since 2017

Nicola did a fantastic job with my hair for my wedding on April 28th. I couldn't be happier!

5 stars Customer since 2016

Nicola is the absolute best! After a terrible experience as a teenager, it took me years to find someone I could trust with my hair. Not only is she amazing at what she does, she does exactly what you ask. I always get tons of compliments on my highlights and cut. I wouldn't go anywhere else!

5 stars Customer since 2017

Amazing! Nicola made me feel and look like a queen. Thank you for the most amazing experience!

5 stars Customer since 2017

I've been to the salon for hair and wax treatments and my appointments are fulfilled on time, with plenty of dialogue back and forth regarding what I want the stylist to accomplish

5 stars Customer since 2017

Staff is always nice, very personable, and for a high-quality salon, they are never pretentious or rude to customers.

5 stars Customer since 2007

Nicola AND the salon in general are awesome! Everyone in the salon is friendly and accommodating.

Nicola gives a wonderful scalp massage and really listens to what I say about my hair!

The products are awesome as well. I wouldn't dream of going to any other salon!

5 stars Verified customer

Gordon always impresses me with the level of service he provides his clients and exceeds my expectations on every visit. At this point, I would not see another stylist. I have always gone to "nicer" or "trendy" salons for haircuts, including Hawthorne in Riverside, and other Aveda salons in San Marco and Amelia Island, and Daniel James is definitely the best- the atmosphere is nice and everyone is very professional and friendly, but the primarily reason is due to the quality of the service Gordon provides. He takes his job very seriously and it's apparent he really wants to ensure the customer is getting what they want. He goes above and beyond to accomplish this- taking his time, asking for feedback / preferences, and constantly checking and re-checking his work to make sure it's up to his standards- which are set very high. As a 31 year old male, I am not very "obsessive" about my hair, however he has elevated my expectations in terms of what to expect from a haircut. If he were to ever move from Jacksonville or retire, it would be very difficult if not impossible to find someone to fill that void. I can't say enough good things about him! I highly recommend his service.

5 stars Customer since 2005

Thank you Nicola, you are so wonderful and do an amazing job.

5 stars Customer since 2017

Nicola always does a fantastic job on my cut and color, even when I mess things up by doing a "self trim" to get me through to my next appointment. She makes me look good!

4 stars Verified customer

Gordon was fantastic. He really tried and succeeded in figuring out my difficult hair pattern.

The only concern I have is that price quoted was not what I was charged. I asked for a stylist who charged $40 or less, and although I received a discount for returning customers, his rate is much higher than that. Can you explain that? Certainly you can post the first part of this review, as I was most pleased with cut.

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