Gordon always impresses me with the level of service he provides his clients and exceeds my expectations on every visit. At this point, I would not see another stylist. I have always gone to "nicer" or "trendy" salons for haircuts, including Hawthorne in Riverside, and other Aveda salons in San Marco and Amelia Island, and Daniel James is definitely the best- the atmosphere is nice and everyone is very professional and friendly, but the primarily reason is due to the quality of the service Gordon provides. He takes his job very seriously and it's apparent he really wants to ensure the customer is getting what they want. He goes above and beyond to accomplish this- taking his time, asking for feedback / preferences, and constantly checking and re-checking his work to make sure it's up to his standards- which are set very high. As a 31 year old male, I am not very "obsessive" about my hair, however he has elevated my expectations in terms of what to expect from a haircut. If he were to ever move from Jacksonville or retire, it would be very difficult if not impossible to find someone to fill that void. I can't say enough good things about him! I highly recommend his service.