The service is very thoughtful and thorough, and the space is beautiful. In my humble opinion, this shop could be the best one in the east bay, but right now they are only 80% of the way there. The decor is cool, sleek, and modern. The selection of frames is current and well varied. The only aspect that detracts from this great start is that the examination spaces and the 'back of house' counters, etc. are somewhat cluttered and seem a little disorganized. The sleek, euro feel is somewhat diminished by what feels like a home that hasn't been tended to for a week or two. Otherwise, this place is great.