We've been to three different pediatric dentists. I have to say this is by far the best one. They are so calm and collected and extremely efficient. I've had 3 appointments so far (cleanings and fillings) and the kids haven't complained once, which is saying a lot, considering our other dentistry experiences!! And all three very either on time or close to it and no more than 30 minutes each. They have a clean waiting/play room with computer games, toys, and a lego table, and magazines for the adults. Both Dr. Ginsberg and his staff were welcoming, reassuring and helpful. They also handled all the insurance paperwork.