I felt like my business was exactly valued. Everyone was so eager to assist me with anything I needed. I felt like Dr. McFarland was actually listening to me and cared about what I had to say. This was my first visit there but I felt like I had been going there my whole life. Even when it came to buying my glasses I felt like they actually cared about what was best for me and what I could afford. The customer service here is amazing. I have never experienced anything like it.