I've been coming to EE for at least 20 years. Dr. Kerr is wonderful, the people in the store and the assistant are helpful and personable, the frames are attractive.
My only suggestion is to go easy on the hard sell tactics. I've always appreciated the helpful, knowledgeable, but laid back attitude of the people in the store--please don't change. You have everything going for you, and the aggressive pitch can be offputting.
Everything great as always otherwise. Thank you!