Many optometry clinics I've visited over the years are dull and boring. The series of steps are mostly the same all the way from 'please wait' to '1... or 2' and even 'thanks for coming'. While this isn't bad, it also doesn't stand out in my mind as particularly incredible - it's just "the same old thing": Normal.
That's where this clinic shines: they deliver a pleasant experience that's not only professional, but also *memorable*.
The staff always seemed to have smiles on their faces - even when not addressing a client. My wife and I got the feeling that everyone was happy to be here. When they took me in to have some preliminary tests, my left eye was giving me trouble, but their team was very patient, and having to restart the test three times didn't seem to bother them in the least.
Things got even better when we met the optometrist! He was joking and laughing with us and, in general, was an incredibly pleasant person to interact with. His dialog wasn't flat and we could tell he had a lot of feeling in everything he was saying. Testing was a breeze and he was open about everything he was doing (going as far as saying things like "okay, I'm going to take a quick moment to enter these numbers into the system").
We'll definitely be back again next year and would recommend this optometry clinic to anyone in the area!