I have been calling Ideal Image for years, and finally yesterday I went in for my free consultation. I was sold! The staff was friendly knowledgeable and very upfront. I was able to receive my first treatment that day, yes the day of my consultation, I didn't have to but I did, afraid I would chicken out if I didn't! Fear is my own worst enemy. As far as the procedure goes that what I was afraid of, the pain and I won't lie it's not painless but it is quick I was in and out of the room from start to finish, undressing and dressing, in 15 min pain included! Anyone can handle that if that is all that is holding you back! Highly recommended!