There's something reassuring about calling on a Monday and getting an appointment that week to have a qualified professional look at a worrisome blemish or growth. Biopsy done in 10 mins. All with a smile, a clean environment, and very competent staff. Ironwood may ere on the side of caution but, hey, it's Arizona. LOVE this place and have recommended several of my friends to go here.
Only downside, they could cool it a little with in house product sales, though it must be convenient for many. I just feel it cheapens the doctor experience.