95.7% would refer friends and family to us

5 stars Customer since 2012

I stopped in just to inquire about prices haircuts, etc. and your receptionist was very very helpful and introduced me to Crystal, who was able to take me right then. Crystal was very attentive to listen to my needs and gave an excellent excellent haircut. I Absolutely love My new cut it and I’m going back next week to have her highlight my hair. My experience Returning to your salon was fabulous.

5 stars Customer since 2016

I am so fortunate to have found Stephen! He is so good at designing your hair so it is so easy to wear

5 stars Customer since 2015

No comment

5 stars Customer since 2016

Personalized service by a warm and friendly staff ~ not to mention a great cut!!!

5 stars Customer since 2011

Tosha did a great job as always!

5 stars Customer since 2007

Ryan was my stylist and he was amazing! We talked about what I wanted and colors that would work well with my natural hair color. Loved the new cut too! Highly recommend!

5 stars Customer since 2015

Love Tasha!!

5 stars Customer since 2012

I've been going to Regis at the Brandon mall because I can get there quickly after work . However, i've gotten a lot of bad cuts/colors and it seems like the employees don't listen when I clearly say what I would like to have done . New identities is close to my house, so I decided to make an appointment there for the first time in a couple of years. My appointment was with Crystal. She listened to everything I said 100%. I knew I was happy with the cut and color when I left, but as I was getting ready for work the following day, I realized this was probably the best cut and color I've ever gotten. I don't normally write reviews, but Felt it was warranted this time. I definitely recommend new identities and Crystal is the best!!

4 stars Customer since 2017

The experience was very good.

The only concern I have is when I initially called, I asked the receptionist

whether they had an African-American hairstylist that could do my hair.

I was told that they did not have one, but they had a lady from the Dominican

Republic that was familiar with African-Americans hair. I did scheduled my appt with this individual but when I was having my hair done, I saw an African-American hairstylist washing a Caucasian lady's hair!

5 stars Verified customer

I received fantastic service as usual. Ryan gave me a fantastic blowout that upheld in 90 degree weather.

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