98.6% would refer friends and family to us

5 stars Customer since 2016

Megan Shelly is excellent; she listens to what her customers want and is able to adjust on the fly if needed. She also does a great job of being on time for her appointments and making her customers feel at home.

5 stars Customer since 2016

Grace is excellent at cutting my curly hair. Recommends products that work!

5 stars Customer since 2015

Cory is amazingly talented!!! A shining star full of life, energy, and incredible skill. I appreciate that she takes time to understand my wishes, talks me through styles, and am grateful for the education she provides. I just love-love-love my visits with her....I always look forward to my next appointment. Also - big shout for being ultra accommodating - I was running late and she was super cool about it - even offered to have a glass of wine waiting on me! Customer service excellence at it's finest....she sets the benchmark in every aspect of the services she provides.

5 stars Customer since 2014

Always a great experience with Kelly!

5 stars Customer since 2013

Kayla was very professional and did a great job. I'll be going back to her.

5 stars Customer since 2016

Meg and the staff at the tampa palms location are always friendly and welcoming. Meg does a fantastic job getting my hair the way I want it and makes suggestions if necessary.

5 stars Customer since 2013

Always a pleasure! Raquel did her magic yet again!

5 stars Customer since 2013

Raquel is awesome and she always takes good care of me

5 stars Customer since 2009

I had the best hair appointment to date and I have been coming to New Identities for over 7 years. Meghan gave me the best hair cut and hair treatment I've ever had!!! My hair is shiny and silky and stays that way getting the products that were recommended. Truly thrilled. Thank you Meghan!!!

5 stars Customer since 2017

My stylist was amazing (Danielle) but I came in for the back to school deal and ended up spending way more money than expected because the deal wasn't made clear

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