98.5% would refer friends and family to us

5 stars Customer since 2009

I had the best hair appointment to date and I have been coming to New Identities for over 7 years. Meghan gave me the best hair cut and hair treatment I've ever had!!! My hair is shiny and silky and stays that way getting the products that were recommended. Truly thrilled. Thank you Meghan!!!

5 stars Customer since 2017

My stylist was amazing (Danielle) but I came in for the back to school deal and ended up spending way more money than expected because the deal wasn't made clear

1 stars Customer since 2017

LOVE my hair! Very easy to care for. Tara gave me some great tips for my hair style. Salon is clean and beautiful.

5 stars Verified customer

Danielle is always very friendly! She does a great job.

5 stars Customer since 2014

Always a pleasure to feel like you look amazing. My favorite day is hair day with Corey.

1 stars Verified customer

Your 69.00 coupon cut, color, condition and blow dry is only one color. Who gets one color anymore???? At least two and you can only go to designers level 1...Really??? In reality this coupon is to get you in the door then to jack up the price!!! Run everyone Run!! Plus the receptionist was so rude and snippy on the phone like I wasting her time. She states..Are you going to make an appt or not?? Hell No!! Wonder why you don't have many new clients-it's a ripoff!!

5 stars Verified customer

Raquel is awesome. All staff are very pleasant.

5 stars Customer since 2017

I have lived in Tampa for 7 years and this is the BEST experience I have had. Dani Marie was excellent. She instinctively knew what my hair issues were and suggested the perfect fix. Extremely pleased with my experience.

5 stars Customer since 2016

I had a very easy time making an appointment by stylist greeted me by name. They provide a massage during the wash, cut my hair beautifully, and styled it too look fabulous all in 45 minutes...Amazing

5 stars Customer since 2017

Hannah is an amazing stylist who really listens to what your vision is and uses her skill and knowledge to make it happen. She really goes above and beyond for her clients! She is so friendly and really makes you feel comfortable and like a friend. Every time I see her I leave feeling amazing because my hair looks and feels so amazing. Everyone at the salon is beyond friendly and makes you feel welcome the second you walk in the door.

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98% would refer friends and family to us