After 50 years of visiting eye doctors and glasses stores, this was the first time I felt like the folks there were genuinely interested in my well-being and long-term vision (and fashion) success. Double-checking things with the prescription, explaining things about my eye conditions, and in a no-rush way, making sure I was as happy with the choices in frames as I should be. Really nice change of pace from past experiences, where it was clear I was just another annual insurance payment coming their way. If you need a checkup, new specs or contacts, these are good people who are doing what they do because they enjoy it. And the difference shows.