Amazing experience from start to finish! I just moved to Cincinatti from California and was looking for a stylist. I stopped in Pure Concepts only to buy conditioner but after talking with the reservationist who was so warm and friendly, I decided to book an appointment with Kayla. She did such and amazing job with my color and cut. I couldn't be happier with how my hair looks and feels. She listened and I never felt rushed. The atmosphere was relaxing and inviting. I can't wait for my next appointment!