Pure Performance


2000 Del Lago Drive
Laguna Beach, CA 92653

Mon - Fri: 8:00AM - 6:00PM

Sat: 9:00AM - 3:00PM

Sun: Closed


With over 15 years of in-house BMW technical experience, we have proven to be one of the nation's leading Independent BMW Service Facilities throughout the years.

Pure Performance is also recognized as a National Technical Service Advisor for the BMW Car Club of America as well as other international clubs and publications. Please check our Service section for more information and the latest Service Specials.

Founder/Mechanic, Daniel Wennerberg has over 15 years of experience as a specialist in BMW car repair and service. As a BMW specialist he understands the changing technology and technical processes associated your high-end vehicle. He has personally worked on all models of BMWs including high-end race cars. His attention to detail and his ability to quickly diagnose problems with efficiency and accuracy make him the go to repair shop for you and your BMW.


  • Alternators and Starters
  • Batteries
  • Brake Repair
  • Brake System Repair
  • Collision Repair
  • Computer Diagnostic and Repair
  • Cooling System Diagnostic and Repair
  • Cooling System Flush
  • Domestic Repair
  • Drivetrain Service and Repair
  • Electric Repair
  • Electrical Repair
  • Electrical System Diagnosis and Repair
  • Emissions System Diagnostic/Repair
  • Engine Performance and Tune-up
  • European Repair
  • Foreign Repair
  • Fuel Injection Diagnosis and Repair
  • General Repair (Aftermarket)
  • GM Factory Trained Specialist
  • Headlamps and Vehicle Lighting
  • Heating and Air Conditioning
  • Ignition Systems
  • Import Repair
  • Muffler & Exhaust Repair
  • New Tire Replacement
  • Oil Change Facility
  • Oil Changes
  • Radiator Repair
  • Scheduled Factory Maintenance
  • Service Department
  • Shock and Strut Replacement
  • Steering and Suspension
  • Timing Belt Service
  • Tire & Brake Repair
  • Tire Repair
  • Transmission & Clutch Repair
  • Transmission Fluid Service
  • Used Car Evaluations


  • English


  • Any


  • American Express
  • Cash
  • Check
  • Debit
  • Discover
  • Mastercard
  • Visa


Daniel Wennerberg

admin 1

Certifications & Memberships

Automotive Service Excellence BIMRS