2000 Atwood Ave
Madison, WI 53704

(608) 473-5947

Mon: 9:00AM - 7:00PM

Tue: 8:00AM - 6:00PM

Wed: 9:00AM - 7:00PM

Thu: 8:00AM - 6:00PM

Fri: 9:00AM - 4:00PM

Sat: By appointment only

Sun: Closed

96.9% would refer friends and family to us

5 stars Verified customer

Great experience!

Love the new location. Congratulations!

5 stars Verified customer

Everyone was incredibly kind and knowledgeable!

5 stars Verified customer

A great experience as always! This was my first appointment at their new location and the layout is functional, spacious and gorgeous. There is an abundance of parking in their back lot as well as free street parking so you no longer have to worry about looking for parking when you arrive. Dr Sokol and staff are punctual and knowledgeable about all things eyes related.

Sokol Advanced EyeCare replied:

We are happy to hear you had such a good experience and look forward to seeing you next year!

5 stars Verified customer

Staff is friendly, knowledgeable and explain what they're doing and why.

I mentioned problems with the online pre-registration being extremely slow when I was checking in and they contacted the website owner immediately.

Sokol Advanced EyeCare replied:

Thank you for taking time to review our office. We are happy that your visit and experience went so well. We hope you will continue to come to our office for all your future eye care needs.

5 stars Verified customer

Love Dr.Sokol and her team! Always very helpful and genuinely kind.

Sokol Advanced EyeCare replied:

We completely agree that Dr Sokol is pretty great! Thank you for the review.

5 stars Verified customer

Dr. Sokol was amazing. She shared information about my eyes that no other doctor has shared with me before & gave me expert advice supported by data. She seemed truly excited to share her wisdom & knowledge of optometry throughout my appointment. Really happy she came to the East side!

Sokol Advanced EyeCare replied:

Thank you for the review! We agree that Dr Sokol is amazing. She loves what she does. Hope you will continue to choose our office for all your eyecare needs!

5 stars Verified customer

Dr. Zarwell was friendly, helpful, and genuinely cared about my eye health. The practice is gorgeous and staff were friendly.

Sokol Advanced EyeCare replied:

Thank you so much for the follow up! We appreciate you taking time to review our office and staff. We agree that Dr Zarwell is very caring. Hope you will continue to come to our office for all your future eye care needs!

5 stars Verified customer

The new clinic is beautiful and quite easy to get to. Dr Sokol is so good at what she does! She is thorough and explains everything in a professional yet friendly manner. I highly recommend her. Her staff is also terrific; efficient and skilled.

Sokol Advanced EyeCare replied:

Thank you so much for the review. Glad to hear you enjoyed the clinic and had a good experience. See you again next year!

5 stars Verified customer

A great patient experience. I received a very thorough eye exam with easy-to-understand explanations and directions at every phase. Dr. Sokol communicates well in a friendly but professional manner. Her staff is also very friendly and helpful.

5 stars Verified customer

The care from the entire staff was genuine. I felt the recommendations were in my best interest and cost effective. I would recommend to anyone!