2000 Atwood Ave
Madison, WI 53704

(608) 473-5947

Mon: 9:00AM - 7:00PM

Tue: 8:00AM - 6:00PM

Wed: 9:00AM - 7:00PM

Thu: 8:00AM - 6:00PM

Fri: 9:00AM - 4:00PM

Sat: By appointment only

Sun: Closed

97.1% would refer friends and family to us

5 stars Customer since 2022

Had a great experience getting great advice on my glasses for work and sports. The location was inviting, and all staff ... Read More

5 stars Customer since 2022

friendly, professional, thorough and accurate exams

5 stars Verified customer

Very patient centered.

Sokol Advanced EyeCare replied:

Thank you for your kind review!

5 stars Verified customer

Sokol Advanced EyeCare provided an excellent professional and considerate environment. Took the time to understand my co ... Read More

4 stars Customer since 2022

Check in time is too lengthy; too many forms. Other than that, this place is great!

Sokol Advanced EyeCare replied:

We understand your time is very valuable and appreciate your patience with our intake forms. It is a fluid situation and we always strive to improve the patient experience so your feedback is important to us. Thank you for choosing us to care for your eyes and hope to see you back in the future!

5 stars Verified customer

I am a patient of over a decade. Over all the years the experience has been great, for me and my family. Expert care and ... Read More

Sokol Advanced EyeCare replied:

We appreciate the continued trust in us as your eyecare provider. We hope to see you back in the future and wish you the best on your procedure!

5 stars Verified customer

Very good. All staff are respectful and friendly without tge pushy salespersons. I so appreciate it!

Sokol Advanced EyeCare replied:

Our goal is always to make sure you receive the best care and the best solution for your eyes and your lifestyle. Thank you for the kind words and we look forward to seeing you again in the future!

5 stars Customer since 2022

I have keratoconus, and have received better care from Dr. Zarwell than any of the clinics at Dean or UW Health. Additio ... Read More

Sokol Advanced EyeCare replied:

Thanks for your kind review, Erin. We are so honored that you would make the drive for us! We are glad to help with your insurance - you should always get the most out of your benefits!

5 stars Customer since 2022

Tessa is very thorough and friendly.

Sokol Advanced EyeCare replied:

Thanks for your kind review, Linda! We are glad you had a positive experience.

5 stars Customer since 2022

Provides a lot of details about how the eyes are doing and what goes into providing the prescription. Last time, they we ... Read More

Sokol Advanced EyeCare replied:

We are so glad you liked our new technology, we love to try new things in the office and are glad to hear they are working for our patients. Thanks for your kind review!