This is a great idea. A GREAT IDEA. But, right now it is not credible and is more of a liability to business than being a positive motivator. Garbage in - Garbage out. I no longer own an Infinity. The information being sent to the customer must be accurate and must be input correctly before going to the customer.
To attract the female customer it needs to show a comfortable visitors lobby and services that cater to their needs - ease, reliable, convenient, technically advanced, green, safety, service plan.