I've had a transmission fail before. So, I can actually compare the two shops.
1. Service was much faster
2. Shop, yard, office and employees were much cleaner.
3. They ask you to come back for a free check in 2 weeks so they make sure it is working right. This shows pride in their work.
4. They do a good job of explaining what could be wrong and answer your questions.
5. They seem to create an atmosphere of pride in their job. The certificates on the wall for the courses the employees take shows this. I think this can only promote loyalty. Loyalty means more job experience.
6. Waterloo did diagnosis from the electronics and looking in the pan rather than dropping and taking apart the transmission first thing. That means you aren't $300 in the hole before you know which direction it is best to take.
7. The other place recommended a rebuild on a transmission damaged much more than this one (since they already had it apart). That gave them a higher profit margin for their labor compared to shoving in a factory manufactured transmission. Waterloo recommended the factory remanufactured in order to get the upgrades done in the transmission in the last 6 years. Something not mentioned at the other shop and mentioning that the rebuild could be less but could be more when all was said and done.