It hurt but I know that I'm very sensitive. It was about 70% painful, 20% pleasure, and 10% ticklish. I know that I have a lot of tension and this is very good for my body though. I felt like a brand new woman afterward for about 2 hours. My neck, shoulders, and back have been sore since yesterday. I did take a yoga class for the first time yesterday morning though so it may have been from that. Overall, a great experience though and I will be back!