138 Junction Road
Madison,
WI
53717
(608) 833-1100
Mon - Thu: 7:00AM - 5:00PM
Fri: 7:00AM - 4:00PM
Sat - Sun: Closed
About
Looking for a Madison dentist you can trust? Our Madison dental team of family dentists, cosmetic dentists, sedation dentists, dental hygienists, endodontists and orthodontists have been making patients smile for more than 30 years. Voted Best General Dentist and Best Orthodontist by Madison Magazine, we're committed to comfort-conscious, early detection technology and a gentle, lifetime care approach. We can give you a new view of what's possible in your dental experience. We hear, "I no longer fear the dentist," all the time. 10 locations, so we're right near you. Your neighborhood First Choice dentist for dental, orthodontic and endodontic care.
Services
- Cosmetic - Whitening
- Cosmetic Dentistry
- Dental Implants
- Endodontic - Root Canals
- Endodontics
- General Dentistry
- Oral Cancer Screening
- Orthodontic - Braces
- Orthodontics
- Periodontal - Deep Cleaning
- Periodontics
- Sedation dentistry
Languages
- English
Insurance
- Aetna
- Ameritas
- Anthem Blue Cross Blue Shield
- Assurant Dental Employee Benefits
- Blue Cross
- Blue Cross Blue Shield
- Blue Shield
- Cigna
- Delta Dental
- Humana Dental
- Most insurance accepted
Payments
- American Express
- Care Credit
- Cash
- Check
- Debit
- Discover
- Visa
Staff
Michelle Swenson
Rob Bradley
5 stars Robert B Featured review
April was very nice and lead me thought process yesterday ..it's been awhile since I have been to dentist so there was some hesitancy on my part ...April did a great job ....Dr. too...and explainaction of payment with staff was easy to understand.
Thanks
First Choice Dental - Junction Road replied:
Thank you so much for taking the time to share your feedback! Glad you had a great experience and we look forward to seeing you again soon!
4 stars Anonymous Verified customer
I loved my hygienist and the doctor was very nice. I have some dental anxiety and I don't feel like this was very well a ... Read More
5 stars Sandra B Customer since 2012
Jeanette is AWESOME! She is so professional and dedicated. I came in with lots of tarter build up. It took her extra ... Read More
5 stars Anonymous Verified customer
The dentists, hygienists, and reception staff are always friendly, professional, and excellent at their jobs!
5 stars Russ G Customer since 2004
Dr Bradley and Deb were great!!!
5 stars Andrei K Customer since 2004
Excellent service by Cindy and Dr. Bradley as always.
5 stars Kathleen A Customer since 2004
Friendly and competent staff. Amazing DDS......pain free from start to finish!
5 stars Alec B Customer since 2016
The staff is cheery and knowledgeable. I almost like going to the dentist now ;)
4 stars Jennifer R Customer since 2004
Will miss my hygienist when she's gone!
5 stars Jack M Customer since 2006
My family has been getting our teeth cleaned at First Choice for many years. We love the staff and will continue to go t ... Read More
5 stars Mike H Customer since 2007
Very friendly and professional
Also in Madison
Spa
Rejuvenation Spa - Madison West
Lizzy is an amazing stylist. She knows her stuff. I have worked with her for years now and so has my husband. She always does a wonderful job with both of our hair and we are vastly different. I have super fine hair that struggles due to autoimmune disease and my husband has thick hair that grows super fast. No matter which one of us she is working with, the results are always great! Also, if you are looking for a stylist that is kind, caring, loves to talk about nerdy things from Star Wars to books from the likes of Brene Brown or the latest in scientific research, this IS your stylist. I can not recommend Lizzy enough.Read More …
Veterinary
Spring Harbor Animal Hospital
Amazing care and attention to my cat! Everyone we’ve seen at the clinic does an awesome job of letting us comfort our cats to facilitate the exam and it feels so much less traumatic to them than our prior experiences. This was our first time going in for a concern rather than routine care and we walked out with a great plan of action, reassurance, and a small cost. Thank you.Read More …
Automotive
Westside Service Center
Automotive
Smith's Service Center
Automotive
South Street Motors