Grove Eye Care-Midlothian
Optometry
14431 Suite B Sommerville Court
Midlothian,
VA
23113
(804) 888-8998
Mon - Thu: 8:00AM - 6:00PM
Fri: 8:00AM - 4:00PM
Sat - Sun: Closed
About
Looking Great. Seeing Better.
Services
- Binocular Vision
- CRT
- Cataract Co-Management
- Cornea & Contact Lenses
- Corneal Refractive Therapy
- Diabetes
- Eye Disease
- General Optometry
- Glaucoma
- Infants
- Lasik Co-Management
- Low Vision Rehabilitation
- Ocular Disease
- Optical
- Optician
- Pediatrics
- RoutineEye Care
- Sunglasses
Languages
- English
Insurance
- Most insurance accepted
Payments
- American Express
- Cash
- Check
- Debit
- Discover
- Mastercard
- Visa
Staff
Gerald Neidigh
Certifications & Memberships

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3 stars Robert R Featured review
Good afternoon,
Thank you for asking. I arrived at my appointment just before my scheduled time of 1:50 PM. As I was walking towards the door to enter, I was greeted by a female technician. At that time I was asked if I had an appointment, then my temperature taken. I was then told to wait in my vehicle and call the number posted. A gentleman whom had pulled up after myself said " Man I'm super late". He then was met at the door and was told the same thing. At this time I made the call from in front of the building . All of my info was taken. The gentleman whom was late also made his call. About a minute later a female technician came out and motioned the gentleman whom came after me in ahead of me. I was called in a couple of minutes later. After my short exam, I was taken to another room to wait for the doctor. I was taken to the other room just before 3 O'clock. At 3:20 I was told " we haven't forgotten about you, he's finishing up now." At 3:30. the doctor comes in. I was told by the doctor "He was seeing a person that was LATE." MIND YOU, My complaint has nothing to do with Doctor Bruce. My complaint is that, I had a 2:50 PM appointment. I was ON TIME for my appointment. If you are running SUPER LATE for your appointment, you should not be given the time of someone else's appointment. That person should have been RESCHEDULED OR waited to see if the doctor can somehow fit him in. I am a black American and have been coming to Grove Ave for many years. I am APPALLED that this has happened. It is a feeling of Discrimination.
Thank you for asking for feedback.
Mr Robinson
Please Respond
Hello Mr Robinson. I am so sorry that you had to wait. It is up to the doctor if he wishes to reschedule a patient that is running late or not.The order in which our patients are seen is also up to the doctor in that specific instance. I have spoken to the doctor and he has assured me that he thought the exam would be a quick one and he made the decision based on that factor. Again, I will make sure to take this up with all the doctors in the office to make sure we make the correct decision in the future. I can assure you that we do not, have not or ever discriminate anyone in this practice. We are fair and as you know, since you have seen us for many years, that we are not anything like that.
Please accept our apology for any inconvenience you experienced and please be assured we hear you and will work to make this process during Covid easier for all.
5 stars Rosemary W Verified customer
Efficient, friendly, knowledgeable. Dr Niedigh is so good.,
2 stars Victoria M Verified customer
According to Blue Cross/ your office assigned two new non-covered codes so I have to pay the entire bill unlike years pa ... Read More
5 stars Beatrice M Verified customer
Dr. Neidigh and his staff were very thorough and took the time to answer questions that I had. My glasses came in a week ... Read More
5 stars Anonymous Verified customer
The staff was very professional and timely. Love Dr. Ashley Parsons! She is thorough, excellent at what she does, and ea ... Read More
5 stars Dwayne C Verified customer
I was satisfied & definitely appreciated the doctors, techs , & front desk associates. The doctors & techs definitelytoo ... Read More
5 stars Ron A Verified customer
Had my first eye exam visit yesterday. The entire staff and Dr. Parsons were kind, caring, friendly and professional. Wo ... Read More
5 stars Kent H Customer since 2015
Another great visit
5 stars Anonymous Verified customer
Wonderful experience with the folks at the Southside office.
5 stars Peggy N Verified customer
Staff is organized. & helpful. Dr. Nesidigh is current on eye treatments, especially dry eyes. He allows for listeni ... Read More
5 stars Sharon W Verified customer
They were were so nice and professional . I had to return new glasses twice for adjustments and they resolved all my iss ... Read More
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