Welcome to New View Optometric Center. Our mission is to provide personalized vision care and education, utilizing advanced diagnostic equipment and state-of-the-art optical products to patients in a friendly, caring, and trustworthy environment.
Cornea & Contact Lenses
Anthem Blue Cross Blue Shield of North Carolina
Blue Cross Blue Shield
Cigna Health Care
FEP Blue Cross Blue Shield
Medical Eye Services
Most insurance accepted
UFC Welfare Trust
United Health Care
Certifications & Memberships
99.4%would refer friends and family to us
Customer since 2016
Dr. Kassanoff, Jessica, and Nancy have assisted me over the past couple years. Unequivocally, they have provided professional and friendly service.
Dr. Kasinoff and his staff are an absolute pleasure to see each year. They always greet everyone with warmth and are very personable. They are timely, efficient and all well qualified in their positions. The longevity of the staff speaks volumes about Dr. Kasinoff's personality. He's excellent in his profession and explains all details at the patient's level. You will get a very thorough exam as Dr. Kasinoff is meticulous in his care to provide exactly the right prescription. It took me years to find the right eye doctor - I highly, highly recommend New View Optometric - you will not be disappointed!!
Was our first visit to Eastridge. Staff were friendly and I really liked Dr. Rodriguez. They were quick and informative, prices weren't bad at all. Only reason I rated it as average is their front desk/lobby layout is not ideal. They have 2 work stations side by side at the front desk. When our visit was over I had to wait w/my large dog over 15 minutes to pay while both front desk staff attended to 1 client w/a dog that did not have an appointment. We couldn't approach the front desk and pay until they were done w/the other client. Was originally excited about how quick and informative the visit went for our first time but the added 15+ minutes in the lobby really bummed me out. I think next time I'll pay over the phone if that's allowed. Not a knock on the staff at all but my dog gets stressed hanging around like that.
Dr. Javadi is very likable. He's professional, kind, sincere and upfront and honest about what work you do or do not need to have done. He's demonstratest great integrity. From the moment you go in the front door until the moment you leave, you feel like "you matter" because all the staff greets you, treats you warmly and helps you to feel comfortable right off. I needed a crown -- throughout the procedure Dr. Javadi would check how I was doing with the drilling, etc. I'm so glad that I selected such a great dentist. You can feel assured that you will be treated with the best customer care starting with the Reception personnel up to, and including, the assistant to Dr. Javadi - as well as Dr. Javadi himself. Thank You for making it pleasurable to go to the Dentist.