I was impressed by the doctors and staff at the office, they were friendly and accommodating. However, I was highly disappointed that I was charged a $40 "second opinion" fee, simply because my daughter already has braces on. We are unhappy with our current orthodontist and are searching for a new office. There are many 'bells and whistles' that I believe the office could cut back in order to offer more reasonable pricing. Including ROG, we have consulted a total of four offices, and ROG was the ONLY office that charged a fee for a consultation. Additionally, ROG's prices were three times higher than all the other offices for the same number of months of treatment. I believe that ROG is grossly overpriced, and would not recommend them to a friend, family member or colleague for this sole reason. I would like to thank the ROG staff and doctors for their time and kindness, but we will be choosing another office for finish treatment for my daughter.
I was the Dr who examined this patient. As most ROG parents are aware, we do not charge for consultations even though we take photographs, x-rays and plan on an hour of our time for the exam. In this case the parent called and stated she and her daughter, who was presently undergoing active orthodontic treatment at another office, were nearby and in the process of obtaining multiple opinions and prices because they were very unhappy with the care that the daughter was presently receiving. Although my schedule was full with patients with appointments, I agreed to help the parent and patient and evaluate her as soon as they could get to the office.
The parent and patient were very unhappy with her orthodontic care, listing several complaints. While there were aspects of the case that were not correct, I explained that it also was not completed and I thought it unfair to judge an unfinished result. Mother pressed me for a fee. I explained that not all orthodontic care is the same. We use customized braces that give the best result; include skeletal corrections that vastly improve facial appearance; rarely extract teeth improving smile esthetics; brace all teeth, including second molars, which many orthodontists (including hers) don't because of their difficult location in the back of the mouth. We use long term fixed retention to insure stability long after treatment ends. The list of differences is most often unrealized by the patient until a problem arises, but as orthodontists providing the care, we all know the quality and value of what we offer. I told mother that in order to be fair, I would need to take and evaluate all of the patient's records and another appointment would be necessary so as not to inconvenience my scheduled patients. She made an appointment for later in the day, and yes, we charged $40 for the x-rays, photographs and both appointments.
We see the many advertisements for orthodontic care offering treatment at prices lower than ours. Unfortunately, orthodontics is not a commodity where the end result is always the same. In orthodontics, when price becomes the most important factor, then "let the buyer beware!"