Rochas Automotive Inc
Automotive
1550 Alamar Way
Fortuna,
CA
95540
(707) 725-8777
Mon - Fri: 8:00AM - 5:00PM
Sat - Sun: Closed
About
Rocha's Automotive has been serving Humboldt County since 2006. We employ the latest diagnostic equipment and factory programming for all makes and models, foreign and domestic. Our technicians are ASE and ASA certified and have many years of experience and training that ensure your vehicle will be repaired right the first time. Come visit our shop. We are your Dealership Alternative.
Services
- Alternators and Starters
- Asian Repair
- Batteries
- Brake Repair
- Brake System Repair
- Computer Diagnostic and Repair
- Cooling System Diagnostic and Repair
- Cooling System Flush
- Diesel
- Diesel Specialist
- Domestic Repair
- Drivetrain Service and Repair
- Electric Repair
- Electrical Repair
- Electrical System Diagnosis and Repair
- Emissions System Diagnostic/Repair
- Engine Performance and Tune-up
- Foreign Repair
- Fuel Injection Diagnosis and Repair
- GM Factory Trained Specialist
- General Repair (Aftermarket)
- Headlamps and Vehicle Lighting
- Heating and Air Conditioning
- Ignition Systems
- Import Repair
- Japanese Repair
- Muffler & Exhaust Repair
- Napa Autocare Nationwide Warranty
- Oil Change Facility
- Oil Changes
- Performance
- Radiator Repair
- Radiator Replacement
- Scheduled Factory Maintenance
- Service Department
- Shock and Strut Replacement
- Smog Check
- Steering and Suspension
- Timing Belt Service
- Transmission & Clutch Repair
- Transmission Fluid Service
- Truck Repair
- Used Car Evaluations
Languages
- English
Insurance
- Most extended Warranties accepted
Payments
- American Express
- Care Credit
- Cash
- Check
- Debit
- Discover
- Mastercard
- Visa
Staff
Angie Rocha
WOODY STEENBLOCK
ASE
ADP
ASA
Certifications & Memberships



5 stars KRIS W Featured review
I arrived for my appointment, was informed of what was needed, the car was taken care of promptly, the bill presented, and I was on my way.
Kris Thank you for your review!! I'm so glad we where able to provide you with Good Service!
Angie
4 stars MARY W Verified customer
Good job
4 stars DAN L Verified customer
Still the best in Humboldt Co
Dan Thank you for your kind words and Review. We appreciate our Customers. This is our 10th Year in business and we are so happy for the many Wonderful Customers who have made this possible.
Angie Rocha
5 stars THERESA W Verified customer
Thank you for always taking excellent care of my car!
5 stars PAT I Verified customer
Excellent service!
1 stars TED K Verified customer
VERY disappointed in the service offered by Rocha's. I hired Rocha's to do a vehicle pre-purchase inspection on Friday July 8th of July. I specifically told the service writer that I was coming from out of state to purchase a local vehicle close to where Rocha's is located, and that I wanted not only a mechanical inspection but a physical inspection of the exterior and interior of the vehicle.
When making the appointment, it was determined that the vehicle had been in the shop for service before - that should have been my first clue to pick another shop. The service writer after setting up the appointment said he would email me the inspection report when finished, and I asked that he call me on my cell, as I was not near my computer and would not get the email. No call came. I called and asked for the results, and I was informed of the mechanical status. I asked again about the physical appearance, inside and out. I was told that the interior was fine, the exterior has a couple of minor dings, but was overall straight.
After driving 400 miles (one way), I arrived at the vehicle to find that it had been involved in a single car accident, months earlier. The passenger side of the vehicle had $1,000 - $1,500 damage, probably more, to the drivers' side door and fender flares front and rear on the passenger side. The paint on the cab and hood was badly sun damaged in places, and oxidized. No mention of the damage or extent of the damage from either the technician or the service writer. Instead, I got pictures of each tire showing tread pattern - really? No picture of course of the wheels, which were also a little rough in condition as well.
Bottom line? I would not recommend this shop to anyone. Either they were in cahoots with the owner of the vehicle on this, or they are incompetent. You decide. And if you need a pre-purchase inspection? Don't walk, RUN to another shop. I am out $400.00 in mileage (800 miles X .50 cents per mile), and 16 hours of time.
Ted _ I am very sorry that you had a less than Satisfying trip to our shop. We are a small locally owned business . We started with nothing 10 years ago and have built our shop on being honest and providing excellent Customer Service.. I am so sorry this was not the case for your encounter with our shop. We do have a new system to take pictures and send them to our Customers so they can see first hand what the conditions of their cars are. We are still learning. Not many shops even have this service and their is a learning curve. WE had seen this vehicle in our shop on 1 occasion. We are a small town and have many Wonderful Customers. You where our Customer on this visit and we scheduled you with a Mechanical Vehicle Inspection. WE put this Vehicle on a Rack and checked all systems and provided that report to your. We did not see anything wrong to take a lot of pictures of. We are in no way affiliated with the person you where buying the vehicle from. We are honest and at the time the vehicle came in you where are Customer, we gave you an honest vehicle inspection. Somewhere in the Communication there was a break down. We did not realize you had not seen the outside of the vehicle . I apologize for that. We have had a meeting with the staff to see how we could have done a better job to Serve you, Our Customer. Better pictures and Better communication seem to be top of the list. Once again Ted I apologize for the Service you Received. I hope you have found the right car for you. Angie Rocha
5 stars ELAINA B Verified customer
I was amazed by the evaluation that came with the oil change,no one else locally does such a thing they change the oil and send you on your way needless to say I wouldn't have known of the issues my suburban was having until I was in the side of the road.Thanks again for the awesome service
2 stars Anonymous Verified customer
Was very concerned that nothing was mentioned regarding the cost of the service until it was completed. I new to the area and am in a position of working with a lot of people. I will tell them in advance of my experience if they ask me about your company. (I'm also not sure if this is totally the legal thing to do)?
5 stars LIZ & CLIFF F Verified customer
Great service, honest people!
5 stars KRIS H Verified customer
I always get great service at Rochas.
5 stars ELDON W Verified customer
The best service around. Always have friendly service and great work on my vehicles that I take in to have service done on them. They explain the work done and if anything maybe needs to be looked at in a future appointment.